Prefer rel attributes on individual links to a page-level nofollow

The page-level nofollow rule tells search engines not to pass signals through any link on the page, a very broad rule that, as Google put it at Search Central Live, makes the page stand on its own, while an explicit robots all rule does nothing. Google recommends rel attributes on individual links so a site chooses which links to qualify; its documentation does not forbid a page-level nofollow.

Remove page-level nofollow and redundant all or index, follow values from template and plug-in robots meta tags; where a template uses none, replace it with noindex if the page must stay out of Search (none also means nofollow), never simply delete it. Mark individual links instead: rel="sponsored" for paid links, rel="ugc" for user-generated content and rel="nofollow" for other links you do not vouch for. nofollow is not an access control; use robots.txt to keep crawlers out (DEV-IDX-02).

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Ein Audit liest die Antwort, die Header, das HTML, robots.txt, die Sitemaps und die Structured Data, und der Befund zeigt, was es gesehen hat.

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