Link every indexable page from the normal navigation or a hub page

Discovery works through links: the homepage links to sections, which link to further pages, and Google infers a page's importance from its internal links (how many point to it and how many steps it is from the homepage). A page reachable only through a sitemap is found slowly and attracts little crawl demand. For large sites, Google pointed to category hub pages rather than HTML sitemaps.

Link menus to category pages, category pages to sub-categories and sub-categories to every product or article, all with <a href>. Keep important pages within a few clicks of the homepage. Where not every item can be linked, list the rest in the XML sitemap or a Merchant Center feed as a supplement, not a replacement. Never let a page be reachable only through a canonical tag (DEV-CAN-04).

Automatisch entschieden, sobald Regensbot Ihre verifizierte Website crawlt.

Der Crawl ist rücksichtsvoll: Sitemap zuerst, eine Anfrage pro Sekunde und Host. Ein gefundenes Problem ist eindeutig, und „nichts gefunden“ besteht nur nach einem vollständigen Crawl.

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