Give each page of a paginated series its own URL, its own canonical and an <a href> to the next page

Google's crawlers do not click "next" buttons, and rel=next and rel=prev are no longer used. Pointing the canonical of page 2 and later at page 1 is incorrect because the pages are not duplicates, and items listed only on later pages may never be indexed. A remark at Search Central Live that a canonical to page 1 can sometimes make sense was hedged; the documented rule stands.

Use ?page=n (or /page/n/) URLs, with page 1 at the clean listing URL. Each page carries a self-referencing canonical and <a href> links to the next page and back to page 1, ideally also to nearby pages; titles and descriptions may stay the same across the series, so a page number in the title is optional. Never put page numbers in # fragments. Keep sort and filter variants out of the crawl (DEV-URL-08).

Entschieden aus einer URL.

Ein Audit liest die Antwort, die Header, das HTML, robots.txt, die Sitemaps und die Structured Data, und der Befund zeigt, was es gesehen hat.

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