Demo finding
Demo data
Link every indexable page from the normal navigation or a hub page
Template: category · 14 of 1,180 sitemap URLs
- Evidence
- 14 URLs in the sitemap receive no internal <a href> link, e.g. https://shop.example/de/sale/winter
- Fix
- Link menus to category pages, category pages to sub-categories and sub-categories to every product or article, all with <a href>. Keep important pages within a few clicks of the homepage. Where not every item can be linked, list the rest in the XML sitemap or a Merchant Center feed as a supplement, not a replacement. Never let a page be reachable only through a canonical tag (DEV-CAN-04).
- Test
- Crawl from the homepage following only <a href> links and compare the result with the sitemap: sitemap URLs missing from the crawl are orphans. Check the click depth of key templates.
- Sources
- In-depth guide to how Google Search works
- Help Google understand your ecommerce website structure
- 8 claims · D1-C040 · D2-C005 · D2-C006