Keep temporarily out-of-stock product pages live with 200 and their current availability

Google's guide to pausing a business recommends staying online with limited functionality, such as a disabled cart, and updating Product markup with current availability. Google's answer on out-of-stock pages was that it depends on how important the page is to users, who may wait months or pre-order; a temporary redirect keeps the source URL in results anyway.

Keep the page at 200, show the availability (OutOfStock, PreOrder, BackOrder) on the page and in Product markup, offer pre-ordering or a back-in-stock alert, and link to alternatives. Redirect with 301 only when the product is gone for good and a true successor exists; otherwise return 404 or 410 for discontinued items.

Entschieden aus einer URL.

Ein Audit liest die Antwort, die Header, das HTML, robots.txt, die Sitemaps und die Structured Data, und der Befund zeigt, was es gesehen hat.

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