Treat product Q&A and specification markup in schema.org as an extra on top of the feed

Said at Search Central Live: most of the new conversational feed attributes already exist in schema.org and Google can use them from product markup too, product Q&A can be marked up as Question items, each with an acceptedAnswer, linked to the Product through subjectOf, and a recent schema.org release added specification and valueGroup for product details. As of 3 October 2026 neither Search Central nor the Merchant Center attribute pages document such markup (only item_group_title maps, to ProductGroup.name), so the feed is the documented route, and the extra markup makes pages heavier.

Keep the Merchant Center feed as the source (DEV-SHP-03). If you add markup, generate it from the same Q&A and specification data the page visibly shows (DEV-SDA-02), attach Question items with Answer objects to the Product through subjectOf, and watch the HTML size (DEV-PRF-04).

Entschieden aus einer URL.

Ein Audit liest die Antwort, die Header, das HTML, robots.txt, die Sitemaps und die Structured Data, und der Befund zeigt, was es gesehen hat.

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