Why it matters
Said at Search Central Live: most of the new conversational feed attributes already exist in schema.org and Google can use them from product markup too, product Q&A can be marked up as Question items, each with an acceptedAnswer, linked to the Product through subjectOf, and a recent schema.org release added specification and valueGroup for product details. As of 3 October 2026 neither Search Central nor the Merchant Center attribute pages document such markup (only item_group_title maps, to ProductGroup.name), so the feed is the documented route, and the extra markup makes pages heavier.
How to meet it
Keep the Merchant Center feed as the source (DEV-SHP-03). If you add markup, generate it from the same Q&A and specification data the page visibly shows (DEV-SDA-02), attach Question items with Answer objects to the Product through subjectOf, and watch the HTML size (DEV-PRF-04).
How to test it
The JSON-LD parses, the Rich Results Test still reports the product without errors, and every marked-up question and answer is visible on the page.
How Regensbot covers it
Decided from one URL.
An audit reads the response, the headers, the HTML, robots.txt, the sitemaps and the structured data, and the finding shows the evidence it saw.
Sources
Google documents00
No Google document is cited. This requirement was said at Search Central Live and is not documented policy.
Claims in the knowledge base06
- D3-C391UndocumentedShopping on Search: Beyond the blue linksSaid on stage
- D3-C380UndocumentedShopping on Search: Beyond the blue linksSaid on stage
- D3-C399UndocumentedShopping on Search: Beyond the blue linksSaid on stage
- D3-C406UndocumentedShopping on Search: Beyond the blue linksSaid on stage
- D3-C381n/aShopping on Search: Beyond the blue linksThe author's interpretation
- D3-C400n/aShopping on Search: Beyond the blue linksThe author's interpretation
Claim IDs refer to the Search Central Live 2026 knowledge base. The knowledge base (opens in a new tab)
- Undocumented
- Said or shown at the event, not in the documentation.
- n/a
- Nothing to verify: a quotation, framing, opinion or analysis.