Why it matters
Google weighs words by the part of the page they appear in, and where text sits already contributes quite a bit to ranking. Said at Search Central Live: words in the footer get a lower weight, so footer keyword blocks add little.
How to meet it
Give editors template fields for the title, h1, introduction and subheadings inside the main area, and drop footer or sidebar keyword blocks and tag clouds used to add terms.
How to test it
Per template, the target terms appear in the title, the h1 and the first paragraph, and footers contain no keyword blocks.
How Regensbot covers it
Regensbot proposes a verdict with the evidence; a person on your team confirms it.
The evidence comes from your verified site: its pages, its profile and the files you upload.
You verify the site by a DNS TXT record, a meta tag or a file. Regensbot then keeps a checklist item for this requirement, with a state, a guide, an evidence upload and reminders.
Sources
Google documents02
- 01Google Search EssentialsGoogle Search Central (opens in a new tab)
- 02Search Engine Optimization (SEO) Starter GuideGoogle Search Central (opens in a new tab)
Claims in the knowledge base05
- D2-C312ConsistentUnderstanding what's on a pageSaid on stage
- D2-C315ConsistentUnderstanding what's on a pageSaid on stage
- D2-C313UndocumentedUnderstanding what's on a pageSaid on stage
- D2-C314ConsistentUnderstanding what's on a pageShown on screen
- D2-C317n/aUnderstanding what's on a pageThe author's interpretation
Claim IDs refer to the Search Central Live 2026 knowledge base. The knowledge base (opens in a new tab)
- Consistent
- Google's documentation supports it without stating it.
- Undocumented
- Said or shown at the event, not in the documentation.
- n/a
- Nothing to verify: a quotation, framing, opinion or analysis.