Declare return, shipping and loyalty policies once at organisation level

Google's shopping markup supports loyalty programs, shipping policies and return policies defined at organisation level, with details at product level only where they differ.

On the homepage or a policy page, add an Organization (or OnlineStore) block with hasMerchantReturnPolicy, hasShippingService (a ShippingService with shippingConditions) and hasMemberProgram (a MemberProgram with tiers). Override in the Offer (OfferShippingDetails, member prices with validForMemberTier) only for exceptions. From each Offer, reference the organisation-level policies by @id only, as Google's merchant listing guide shows: shippingDetails with an OfferShippingDetails whose hasShippingService is {"@id": ...}, and hasMerchantReturnPolicy {"@id": ...}.

Decided from one URL.

An audit reads the response, the headers, the HTML, robots.txt, the sitemaps and the structured data, and the finding shows the evidence it saw.

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