Why it matters
The site name shown with each text result is an attribution element, generated automatically from the home page and references to the site on the web; site owners can indicate their preferred name with WebSite structured data. Google supports one site name per domain or subdomain, not per subdirectory.
How to meet it
Add a WebSite block with name, an optional alternateName and url (the canonical home page) to the home page of every domain and subdomain that should have its own name, and use the same name in the home page title and in Organization markup.
How to test it
curl the home page of each host and find exactly one WebSite block with the intended name and the canonical home page url.
How Regensbot covers it
Decided from one URL.
An audit reads the response, the headers, the HTML, robots.txt, the sitemaps and the structured data, and the finding shows the evidence it saw.
Sources
Google documents01
Claims in the knowledge base02
- D3-C335ConfirmedHow Search results are bornSaid on stage
- D3-C336SourceHow Search results are bornGoogle's documentation
Claim IDs refer to the Search Central Live 2026 knowledge base. The knowledge base (opens in a new tab)
- Confirmed
- Google's documentation states the same thing.
- Source
- The claim is the cited document itself.