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DEV-SPM-02Avoid2 of 5 in SPM

Do not generate large sets of low-value pages from templates, feeds or LLM output

Level
Avoid

Must not: the site is not ready to launch while it does this.

Documentation

Documented

At least one cited Google document states or supports it.

Covered

Assisted

Proposed with the evidence. A person confirms it.

Why it matters

Scaled content abuse, many pages generated mainly to manipulate rankings rather than help users, is among the spam policies Google recently updated, whether the pages come from generative AI, scraped feeds, stitched sources or keyword text. Said at Search Central Live: churning out pages with LLMs repeats the script-generated spam of the early 2000s, Google counts AI slop as scaled content abuse, and this type, rather than link spam, is the one worth talking about today. Google's guidance says using generative AI to produce lots of text without manual oversight represents little to no effort.

How to meet it

Put programmatic page types (location by service, product by keyword, one page per question or per fan-out query) behind a review: each page needs unique, useful main content, otherwise do not create it or keep it noindexed. Do not auto-publish LLM drafts or feed-derived pages in bulk; cap automated publishing and require an editor's approval per page.

How to test it

A crawl of each programmatic template finds no clusters of near-identical pages; publishing logs show an editor's approval for generated pages; Search Console's Manual actions report is empty.

How Regensbot covers it

AssistedNeedsA crawl of your site

Regensbot proposes a verdict with the evidence; a person on your team confirms it.

The evidence comes from a crawl of your site. Where content needs judging, Claude proposes the verdict as an assistant judge and never fails a page on its own.

The crawl is polite: sitemap first, one request per second per host. A problem it finds is definite, and “none found” passes only on a complete crawl.

How verdicts workWhat you connect

Sources

Google documents03

  1. 01Spam policies for Google web searchGoogle Search Central (opens in a new tab)
  2. 02Google Search's guidance on using generative AI content on your websiteGoogle Search Central (opens in a new tab)
  3. 03Creating helpful, reliable, people-first contentGoogle Search Central (opens in a new tab)

Claims in the knowledge base07

  1. D3-C207ConfirmedHow Google thinks about QualitySaid on stage
  2. D3-C284UndocumentedWhat are quality updatesSaid on stage
  3. D3-C694ConsistentWrapping all up: AI, Search, and making sense of everything.Said on stage
  4. D3-C695ConsistentWrapping all up: AI, Search, and making sense of everything.Said on stage
  5. D3-C176SourceHow Google thinks about QualityGoogle's documentation
  6. D3-C213n/aHow Google thinks about QualityThe author's interpretation
  7. D3-C300n/aWhat are quality updatesThe author's interpretation

Claim IDs refer to the Search Central Live 2026 knowledge base. The knowledge base (opens in a new tab)

Confirmed
Google's documentation states the same thing.
Consistent
Google's documentation supports it without stating it.
Undocumented
Said or shown at the event, not in the documentation.
Source
The claim is the cited document itself.
n/a
Nothing to verify: a quotation, framing, opinion or analysis.

Audit

Check it on your site.

One audit checks a URL against all 138 requirements and returns one finding for each, with its source. One URL decides 66; for each of the others, the finding says which source to connect.