Why it matters
Google determines a page's language from its content, not from hreflang or the URL, and stores one language per page, so mixed-language pages make that hard. Pages that translate only the template around untranslated main content still count as duplicates. Detecting the query's language is Google's first step for almost any query, and language and country are the first signals it uses to order candidates already at retrieval, before ranking, so a page whose language is unclear can drop out before ranking starts.
How to meet it
Translate the main content and the template (navigation, buttons, footer, legal notices, the text inside structured data) together, and avoid large blocks in a second language. Set the html lang attribute for browsers and assistive technology, knowing that Google relies on the visible content.
How to test it
Run language detection over the main text and template strings of sampled pages per version, and review pages with untranslated components.
How Regensbot covers it
Decided from one URL.
An audit reads the response, the headers, the HTML, robots.txt, the sitemaps and the structured data, and the finding shows the evidence it saw.
Sources
Google documents03
- 01Managing multi-regional and multilingual sitesGoogle Search Central (opens in a new tab)
- 02Tell Google about localized versions of your pageGoogle Search Central (opens in a new tab)
- 03How Google knows what language to show in search resultsGoogle Search Help (opens in a new tab)
Claims in the knowledge base12
- D2-C585ConfirmedFocusing on Internationalisation and LocalisationSaid on stage
- D2-C584ConfirmedFocusing on Internationalisation and LocalisationSaid on stage
- D2-C587ConfirmedFocusing on Internationalisation and LocalisationSaid on stage
- D2-C589SourceFocusing on Internationalisation and LocalisationGoogle's documentation
- D2-C588ConsistentFocusing on Internationalisation and LocalisationSaid on stage
- D2-C366ConfirmedHandling web duplicationShown on screen
- D2-C590n/aFocusing on Internationalisation and LocalisationThe author's interpretation
- D3-C006ConsistentMaking sense of users' queriesSaid on stage
- D3-C079ConsistentMaking sense of users' queriesSaid on stage
- D3-C080ConfirmedMaking sense of users' queriesSaid on stage
- D3-C082ConsistentMaking sense of users' queriesSaid on stage
- D3-C086n/aMaking sense of users' queriesThe author's interpretation
Claim IDs refer to the Search Central Live 2026 knowledge base. The knowledge base (opens in a new tab)
- Confirmed
- Google's documentation states the same thing.
- Consistent
- Google's documentation supports it without stating it.
- Source
- The claim is the cited document itself.
- n/a
- Nothing to verify: a quotation, framing, opinion or analysis.