Why it matters
Google uses schema.org but mostly consumes the subsets its documentation declares, and a very generic type says little and is hard to use. Pick the types relevant to the page instead of every type Google is interested in; extra relevant markup is never penalised, and Google also retires little-used features.
How to meet it
Start from Google's Search gallery, map each template to its types and their required and recommended properties, describe each entity with the most specific type, and do not spend effort marking up every semantic detail. Revisit the list when Google adds or retires features.
How to test it
The Rich Results Test lists the intended features per template, and Search Console shows an enhancement report for each type in use.
How Regensbot covers it
Decided from one URL.
An audit reads the response, the headers, the HTML, robots.txt, the sitemaps and the structured data, and the finding shows the evidence it saw.
Sources
Google documents04
- 01Structured data markup that Google Search supportsGoogle Search Central (opens in a new tab)
- 02Introduction to structured data markup in Google SearchGoogle Search Central (opens in a new tab)
- 03General structured data guidelinesGoogle Search Central (opens in a new tab)
- 04Simplifying the search results pageSearch Central blog (12 June 2025) (opens in a new tab)
Claims in the knowledge base07
- D2-C490ConfirmedWhat is Structured Data and why we need it on the internet.Shown on screen
- D2-C487ConsistentWhat is Structured Data and why we need it on the internet.Said on stage
- D2-C486ConsistentWhat is Structured Data and why we need it on the internet.Said on stage
- D2-C492ConsistentWhat is Structured Data and why we need it on the internet.Said on stage
- D2-C489ConsistentWhat is Structured Data and why we need it on the internet.Said on stage
- D2-C488ConsistentWhat is Structured Data and why we need it on the internet.Said on stage
- D2-C522ConfirmedWhat is Structured Data and why we need it on the internet.Said on stage
Claim IDs refer to the Search Central Live 2026 knowledge base. The knowledge base (opens in a new tab)
- Confirmed
- Google's documentation states the same thing.
- Consistent
- Google's documentation supports it without stating it.